It is harder for faith-based organizations to understand the power of communication that can come from social media.
In a changed world, churches need to rethink communications.
From Mashable Business: CEO’s Are Finally Warming Up To Social Media (Study)
CEO’s are finally embracing social media’s role in engaging business and customers, according to a recent IBM Global CEO Study.
For businesses, social media is currently the least-utilized method for connecting with their audiences. The hierarchy of connecting is as follows: face-to-face interactions, websites, channel partners, call centers, traditional media, advisory groups, and then, finally, social media.
However, social media is expected to jump to the number two spot within three to five years — and traditional media will plummet to the bottom of the list — according to IBM’s report of their findings.
Filed under conversations
Another Attempt to Define the Millennial Generation
The Week beings another attempt to define the Millennial Generation in “Narcissistic, broke, and 6 other ways to describe the Millennial generation.” The key points:
- They’re spendthrifts.
- They’re broke.
- They’re natural entrepreneurs.
- They’re socialists.
- They’re narcissistic.
- They’re politically engaged.
- They’re less religious.
- They’re stressed out.
Filed under research
Video as a Conversation
You’ve met those people. Withing five seconds of an introduction, they are telling you about themselves. Not just a short history…the long version. When you do get to talk, they have to tell you that they whatever you did, only better–better education, better vacation, better children…well, you get the drift.
Video is often that kind of conversation. It does not include the viewer. There is a good article by Kevin Daum on Inc. magazine entitled “Why Your Promo Video Stinks.” Take a look and learn.
The conversation is about your viewer/hearer. That is how you make the connection.
Filed under conversations
Connecting – “Recess is Back”
A great reminder from Brains on Fire that interactions are not always conversations and connections. The idea of taking recess is great. Follow their advice.
Filed under conversations
Virtually Religious:Technology and Internet Use in American Congregations
A study has just been released on churches and their technology use. Find it here ==> http://www.hartfordinstitute.org/research/technology-Internet-use.html
Filed under research
