I am in the middle of two projects, both of them similar.
Project 1 – Building a Fence
During this winter our dog had puppies. While we are waiting for those who are getting them to pick them up, they need a place to run and play. So, I am fencing in some of my yard. It gives them a safe place to play. Otherwise, they take off to places they shouldn’t go. It gives them freedom within boundaries.
Project 2 – Writing a Social Media Policy
I am writing a social media policy as a part of some work for a client. They have various things in place – blog, Twitter, Facebook, YouTube – but are unsure how to use them because they don’t know what they can and can’t do. So, the policy gives them permission to be free to use these tools, within certain boundaries.
See the similarities?
Fences are not bad (though they may be put up with bad intent – a whole ‘nother story). They provide safe boundaries for activity. Social media policies are not bad (again, the “bad intent” thing can be there). They give your employees, volunteers, interns, etc. a safe boundary for activity.
Building fences and writing a social media policy each take work. But each can give you incredible benefits.
So go build a good fence.