Ideas for Your Social Media Network Strategy [grow]


In the early days of Twitter, we were just happy to have people follow us. But as time went on, we realized we needed a strategy that ensured we were getting the most out of our work on Twitter. This article has a list of ways you can strategically build you social media network.  Our favorite?

Mining Twitter Lists. Once you are on Twitter for awhile, you’ll notice that people will place you on public “lists.” Twitter Lists are a superb way to find relevant people to follow. Lists are generally categorized by a special interest or geographic location. For example, I might be on lists for “marketing experts,” “bloggers,” or “business educators.”  Once you find a relevant person to follow, dig into their Lists and you are likely to a goldmine of interesting people to follow.

You can find the rest of the list here.

5 Ways to Stay Focused in a World Full of Distractions [Fast Company]


We live in a world that seems to constantly find new ways to distract us. This article provides five tips to help stay focused. Our favorite?

Constantly remind yourself of your ultimate goals. Create a vision board, a mind movie, or some system that serves as a constant reminder of what you are working toward. The “why” behind the goal is crucial as it will serve as a motivator.

You can read the article here.

10 Surprising Social Media Facts [Daily News]


We enjoy statistics around here, particularly when they reveal something we were not expecting. Lori-Turn Wilson has written an article listing 10 surprising social media facts. Some we had seen other places, but there were some eye-openers in the list. Our favorite?

“The fastest-growing demographic on Twitter is 55- to 64-year-olds – growing 79 percent since 2012. The fastest-growing segment on Facebook and Google Plus is 45- to 54-year-olds, according to Fast Company.”

You can read the list here.

Project management for work that matters [Seth Godin]


It is no secret that Seth Godin is one of our favorite writers around here. More than once something he has written has inspired us to take a look at not just what we do, but why we do it. Well, he has done it again by creating a list of 10 project management guidelines/principles. Our favorite?

“Keep a log, a notebook, a history of what you’ve done and how. You’ll need it for the next project.”

You can find the entire list here.

One Minute on Youtube [Infographic]

One Minute on YouTube

The Monday Morning Social Media Checklist [Hootsuite]


After a weekend of fun and relaxation (hopefully), it can be difficult to get back into the swing of posting to your social media. Often there are emergencies that seem to fill our time and remove our focus. However, if you have a checklist for your social media for Monday’s you can stay on target. Our favorite?

Browse and Relax (Seriously)

When you get to work in the morning, take 15 minutes to relax. Check Facebook, check Twitter, check LinkedIn, Pinterest and Google+, have a laugh and then continue. If you’re able to get comfortable at the beginning of the work day on Monday, you’ll have an easier time with the rest of the day. And a productive Monday usually means a productive week.

You can find other tips for your checklist here.

The 2nd Annual Virtual Bloggers Conference – June 27-29, 2014

The 2nd Annual Virtual Bloggers Conference Schedule

5 Reasons Your Main Social Media Focus Should be Your Blog [SocialMedia Today]


The one constant mantra we have in working with clients is that they must focus on their blog. There are many reason, but this is the best:

You own your blog – You do not own Facebook, Twitter, Instagram, and so on. But what you do own is your blog. This means there are fewer restrictions when it comes to the format of what you want to post. More importantly, it means that the rules aren’t going to change anytime soon. You never have to worry if your blog is going to change its news feed algorithm, if the post is too long, or if the rules will be set in such a way that you now need to pay to reach new or existing fans. Most importantly, you will always have your content. You put of lot of effort into your content marketing, and you should be hosting it on your platform. Social media can be fickle, and today’s hot new toy can be tomorrow’s forgotten platform. Obviously you still want to place your content on other channels, but make sure you are also storing it on your blog.

Read the other four reasons you should focus on your own blog here.

Are You Boring Your Social Media Followers [Hootsuite]


When was the last time you really looked at what you posted? We mean, REALLY looked. Are your social media posts generating excitement, or have you become so predictable that no one pays attention?

“Often, people fall into a routine of posting specific types of content and the same times day in and day out. If you get stuck in this rut, you risk isolating your followers who won’t hesitate the hit that easily accessible “unfollow” button.”

Find out how you are doing by taking this little quiz.

A Day In The Life of the Internet (Infographic) [uberflip]



Get every new post delivered to your Inbox.

Join 214 other followers