We admit it…we are suckers for any kind of “Top 10” list. But, we really enjoy a top 10 list when it comes from Guy Kawasaki. Our favorite takeaway from the article?
4. How much does it cost to acquire a customer?
Amazingly, many entrepreneurs don’t fully think this through. A while back, I worked with a company that was spending $43 to acquire each “free for basic use” customer, assuming (wrongly it turned out) that almost all of them would upgrade into paid users.
You can read the article here.
Habits are an important part of your digital worklife, and Seth Godin has given us five habits to develop for a healthy, productive digital life. Our favorite from the list?
Spend the most creative hour of your day creating, not responding.
You can read all five of the habits here.
We like tools. But, they have to be the right tool for the right job. Sometimes they are pretty tools, sometimes they are not-so-pretty. But, if they are the tool that does the job, then they are the right tool.
So, here is a list of eight tools that can help you with your content creation. The purpose of this list is simple:
To help you thrive in this era of smart content, we share information about eight useful tools that can help you create more effective content and cut down on the time it takes to create it.