Maximizing Conversations

Presented at the All Church Ministries Conference, March 1 at Southwestern Assemblies of God University (Waxahachie TX).

How Does One Guy Produce So Much Content? [Feldman Creative]

We have been working on being better with communicating our own message (sometimes client work takes precedence). This is one of the “seed” articles we used to refine our content gathering.  Our favorite?

To create content at the pace I wanted to, starting about 2½ years ago, I knew I had to give something up. If you know me even just a little, you know it wouldn’t be making or listening to music. I basically gave up TV. I watched a lot. Now I don’t. I didn’t go cold turkey, but I went from having a long list of favorite shows that consumed hours each week to having none.

You can read the article here.

Best and Worst Times and Days to Post Your Social Media Updates -Infographic (Social Marketing Writing)

This is a pretty interesting infographic on when it is best (and worst) to post on social sites. Personally, we use Hootsuite’s autoschedule feature for most of our posts, but we are going to look at our history and see about making some changes.

Best and Worst Times and Days to Post Your Social Media Updates [Infographic]

You can find the original article here.

Social Media Managers Working Remotely |

Social Media Managers Working Remotely | Social Media Today

Reputation Management 101: Claim Existing Properties [Social Media Today]

One of the most important tasks for any business is reputation management. The first hour of our day starts with a look at what happened on social sites overnight that may impact our clients reputation. There are some good ideas in this article. Our favorite?

A manual approach, going through each network to find your listing(s) can be time consuming. Luckily, tools like can help you find your listings that currently exist, and whether or not they’ve been claimed. For every review site, you’ll follow the same steps more or less.

You can find the article here.

“Create a Digital Vision Board” [Social Solutions Collective]

We are pretty visual people around here, so this is a great idea. There are five easy steps to the process, but number three caught our attention:

Step 3 – Collect Your Affirmative Quotes: Pictures are worth a thousand words, but sometimes it’s good to add a few words to those pictures. When I make a vision board I love to add a few drops of wisdom from people I respect. Two of my favorite quote sites are GoodReads  and BrainyQuotes. Grab a couple quotes and place them as text boxes in your PowerPoint document. Stylize them with color, fun fonts and more. If you can’t find any good quotes, consider choosing a couple of words that best describe the feeling or idea you want to feel when you look at the board.

Read the article here.

7 Easy Ways to Use Your Time Better in 2014 [Fast Company]

The New Year and resolutions go hand in hand. Most of us want to use our time better. Fast Company has a great article on some ways to do just that. Our favorite?


You may think you don’t have time to exercise, but if someone offered to pay you $250,000 to exercise five times a week this year, you would likely find time make it happen. So it’s not a matter of lacking time. A more accurate statement is “it’s not a priority.” Every time you’re tempted to claim a lack of time, try using this language instead. Talking about priorities instead of time reminds you that time is a choice, and if you’re not happy with how you’re spending your time now, you can choose differently.

You can read the rest of the article here.

How to Create a Social Media Listening Dashboard [Social Media Today]

It is important for any company or organization to know what is being said about them on the internet. Setting up the tools that create a listening dashboard is key to customer engagement. My favorite point from this post?

1. Start with Google Alerts

Start by adding alerts for: major keywords, your brand name, and competitors.  Once you have them all in the Google Alerts Dashboard, you’ll be ready for the next step.

You can read the article here.

The Explosion of the Visual Web – Infographic [On]

See the original here.

Your Event Needs a Concierge

concierge(The following is a shameless plug for our services. Just an FYI.)

Maybe you have done it. We certainly have. You arrive at a conference and you are pretty excited about the event, but you don’t know anyone. You stand in the registration line and wait. And wait. And wait. So you Tweet about how poorly organized the registration process is and how clueless it seems the event organizer is. You get your badge and head to your first session. Check in on Facebook and FourSquare. Start Tweeting about how incredible the session is and posting speaker quotes. There is a great slide with some things you want to remember, so you Instagram it. You wonder if there is a hashtag for the event so you can see what other sessions are doing. You receive an IM that one of your friends is at the conference (who knew?) and is at a session down the hall. Lunch? You’re new to the city, so where are you going to go? Are there places close by? And so the conference goes. Wouldn’t it be nice if there were a social media concierge (my thanks to Frances Manwaring for the term in her post) to help conference attendees and organizers with these issues.

Before an event even begins a social media concierge (SMC) can help form relationships for attendees with each other and with the event speakers. SMC’s monitor the climate of the conference and can help organizers address issues of concern and capitalize on the positives that take place. Using the full arsenal of social media, a SMC can build buzz that lasts long after the event.

So what would a SMC do? Prior to the event, they could arrange Tweetchats and Hangouts with speakers, giving attendees a chance to interact and helping the speakers understand their audience and the audience expectations. The SMC would monitor all the virtual conversations leading up to, during, and after the event, helping to provide assistance to those attending. During the event, the SMC can be a voice for those attending the conference virtually, passing on questions and answers, effectively extending the reach of the event organizers. SMC’s also are able in real-time to spot areas that may need to be addressed or exploited. The possibilities are endless.

Hobnob Connect has served as the SMC to events as small as 50 people and as large as 5000. The benefits have been tremendous to both the attendees and organizers. In serving the conference organizers, the SMC helps build event awareness, fosters the building of community supporters, and extends the reach and benefits of the event. Contact us today about your conference needs.




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