In the article Live from Social Media Week: 3 secrets to social storytelling by Jesse Stanchak, he relates that storytelling is not just the domain of the brand. Those who use the brand also have stories that need to be told. This is a part of the conversation that needs to occurs. He lists the following 3 key points:
- Catch them at the moment of excitement.
- If your fans don’t have a soapbox, build one.
- Be ready to respond.
By letting your fans tell their stories, you open up your business to a new level.
