Category Archives: tips
When You Lose an Engine at 10,000 ft
I flew out of Kansas City this past Wednesday on American Airlines Flight 322. After a delay because of weather, we took off. The first thing was that the plane was shuddering on take-off making the aircraft buzz. Next was … Continue reading
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Google Alerts
One of my favorite products from Google is Google Alerts. Once you decide what word or phrase you want to track (and using Google’s Advanced Search feature, you can narrow your searches), you have a lot of options. Do you … Continue reading
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Building a Fence
I am in the middle of two projects, both of them similar. Project 1 – Building a Fence During this winter our dog had puppies. While we are waiting for those who are getting them to pick them up, they … Continue reading
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To Start A Fire
The temperature is in the upper 30’s this morning, which brings me to my problem: “Do I start a fire in the fireplace?” This is not an exercise in aesthetics. It is a practical question. The front part of … Continue reading
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3 Secrets to Social Storytelling
In the article Live from Social Media Week: 3 secrets to social storytelling by Jesse Stanchak, he relates that storytelling is not just the domain of the brand. Those who use the brand also have stories that need to be … Continue reading
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Things We Find On the Web
If you are interested in reading some of the things we find on the web (articles, applications, case studies, etc.) you can find them on the delicious site for Hobnob Connect. Check them out here.
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The Social Media Team
I was reading 3 Things You Need to Know About Social Media Strategy by B.L. Ochman and her first point is that for social media in a business to be effective, everyone has to work together. It is not just … Continue reading
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From the Web – Stories make Connections
“Yet storytelling escapes so many brands, their stories become old to them, or worse yet they’re afraid their customers might not care. Too often conversation creation about a brand is the focus instead of enabling your employees and your fans … Continue reading
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…and they lived _____ ever after.
What if your representatives approached customer service as a story waiting for the ending to be written? You have all the elements in every customer call – characters, drama, conflict – everything but an ending. What ending will they write? … Continue reading
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