Category Archives: tips
3 Secrets to Social Storytelling
In the article Live from Social Media Week: 3 secrets to social storytelling by Jesse Stanchak, he relates that storytelling is not just the domain of the brand. Those who use the brand also have stories that need to be … Continue reading
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Things We Find On the Web
If you are interested in reading some of the things we find on the web (articles, applications, case studies, etc.) you can find them on the delicious site for Hobnob Connect. Check them out here.
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The Social Media Team
I was reading 3 Things You Need to Know About Social Media Strategy by B.L. Ochman and her first point is that for social media in a business to be effective, everyone has to work together. It is not just … Continue reading
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From the Web – Stories make Connections
“Yet storytelling escapes so many brands, their stories become old to them, or worse yet they’re afraid their customers might not care. Too often conversation creation about a brand is the focus instead of enabling your employees and your fans … Continue reading
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…and they lived _____ ever after.
What if your representatives approached customer service as a story waiting for the ending to be written? You have all the elements in every customer call – characters, drama, conflict – everything but an ending. What ending will they write? … Continue reading
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From the Web – Why We Don’t Care About Information Overload
Three reason why we talk about information overload but don’t do anything about it: The everlasting hope of something new and exciting Informational inertia We undervalue our own attention. The takeaway for me? We open junk mail, we watch junk … Continue reading
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50 Social Media Tactics for Nonprofits
This is a great series of ideas that can be used by anyone to help develop their social media presence. 50 Social Media Tactics for Nonprofits View more presentations from Chad Norman.
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From the Web – The 5 C’s of Social Media
Gaurav Mishra gives us the “5 C’s” of social media in an analysis of the Indian retail chain E-sqd’s entry into social media. The analysis is good, and the “5 C’s” are worth remembering: Consumer Generated Content Conversations Collaboration Community … Continue reading
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It’s the Conversation
Take a minute and do a search on “social media”. You find a lot about the tools of social media. The gizmo’s and gadgets. The “why’s” and “how’s”. A CEO friend of mine sent me a copy of the PowerPoint … Continue reading
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