Hobnob Connect™

In a changed world, churches need to rethink communications

John Deisher — Tue, 29 May 2012 18:50:25 +0000

It is harder for faith-based organizations to understand the power of communication that can come from social media.

In a changed world, churches need to rethink communications.

From Mashable Business: CEO’s Are Finally Warming Up To Social Media (Study)

John Deisher — Thu, 24 May 2012 14:09:04 +0000

CEO’s are finally embracing social media’s role in engaging business and customers, according to a recent IBM Global CEO Study.

For businesses, social media is currently the least-utilized method for connecting with their audiences. The hierarchy of connecting is as follows: face-to-face interactions, websites, channel partners, call centers, traditional media, advisory groups, and then, finally, social media.

However, social media is expected to jump to the number two spot within three to five years — and traditional media will plummet to the bottom of the list — according to IBM’s report of their findings.

Another Attempt to Define the Millennial Generation

John Deisher — Tue, 22 May 2012 12:31:54 +0000

The Week beings another attempt to define the Millennial Generation in “Narcissistic, broke, and 6 other ways to describe the Millennial generation.” The key points:

They’re spendthrifts.
They’re broke.
They’re natural entrepreneurs.
They’re socialists.
They’re narcissistic.
They’re politically engaged.
They’re less religious.
They’re stressed out.

Geeks vs. Hipsters – An Infographic

John Deisher — Sun, 13 May 2012 11:39:53 +0000

[Via: Geeky Stuffs]

Video as a Conversation

John Deisher — Wed, 02 May 2012 13:56:21 +0000

You’ve met those people. Withing five seconds of an introduction, they are telling you about themselves. Not just a short history…the long version. When you do get to talk, they have to tell you that they whatever you did, only better–better education, better vacation, better children…well, you get the drift.

Video is often that kind of conversation. It does not include the viewer. There is a good article by Kevin Daum on Inc. magazine entitled “Why Your Promo Video Stinks.” Take a look and learn.

The conversation is about your viewer/hearer. That is how you make the connection.

Connecting – “Recess is Back”

John Deisher — Wed, 25 Apr 2012 15:55:11 +0000

A great reminder from Brains on Fire that interactions are not always conversations and connections. The idea of taking recess is great. Follow their advice.

Virtually Religious:Technology and Internet Use in American Congregations

John Deisher — Fri, 20 Apr 2012 20:40:43 +0000

A study has just been released on churches and their technology use. Find it here ==> http://www.hartfordinstitute.org/research/technology-Internet-use.html

Currently Reading: Age of Conversation 3: It’s Time to Get Busy!

John Deisher — Fri, 20 Apr 2012 20:04:18 +0000

I just started Age of Conversation 3: It’s Time to Get Busy! I will let you know what I think.

What Happen’s In An Internet Minute

John Deisher — Wed, 11 Apr 2012 16:11:47 +0000

The Class of 2015

John Deisher — Tue, 10 Apr 2012 14:02:37 +0000