February 4, 2010

3 Secrets to Social Storytelling

In the article Live from Social Media Week: 3 secrets to social storytelling by Jesse Stanchak, he relates that storytelling is not just the domain of the brand.  Those who use the brand also have stories that need to be told.  This is a part of the conversation that needs to occurs.  He lists the following 3 key points:

 

  1. Catch them at the moment of excitement.
  2. If your fans don’t have a soapbox, build one.
  3. Be ready to respond.

By letting your fans tell their stories, you open up your business to a new level.

Leave a Comment

Filed under tips

Tagged as

February 3, 2010

White Paper – Social Media, Risk, and Policies

Social Media, Risk, and Policies for Associations, a white paper available for download, is designed to help association executives create effective social media policies for themselves, their staff, and key volunteers.

Leave a Comment

Filed under research

Tagged as ,

February 2, 2010

2010 Social Media in Marketing Survey

2010 Social Media in Marketing Survey from EXHIBITOR magazine – Article: Social Studies, January 2010 http://ow.ly/12VVu

Leave a Comment

Filed under research

Tagged as , ,

February 1, 2010

Things We Find On the Web

If you are interested in reading some of the things we find on the web (articles, applications, case studies, etc.) you can find them on the delicious site for Hobnob Connect.  Check them out here.

Leave a Comment

Filed under tips

Tagged as , ,

January 30, 2010

Hootsuite

I’ve been playing with Hootsuite (http://ow.ly/12bmZ). It posts to Twitter, Facebook, LinkedIn, and WordPress. So, this is a test, really.

Leave a Comment

Filed under applications

Tagged as

January 18, 2010

The Social Media Team

I was reading 3 Things You Need to Know About Social Media Strategy by B.L. Ochman and her first point is that for social media in a business to be effective, everyone has to work together.  It is not just the PR department.  It is not just the customer service reps.  It is not just the techs.

It is everyone from the CEO down the chain.  There has to be more than the idea that “we are a team” – there has to BE a team.  The tools have to work together, from web presence to fan page to tweets to updates to group emails to public events to…

When I was young, we sang a song that said “When we all pull together, how happy we’ll be.”  It is still true.

Leave a Comment

Filed under tips

Tagged as , ,

January 14, 2010

From the Web – Stories make Connections

“Yet storytelling escapes so many brands, their stories become old to them, or worse yet they’re afraid their customers might not care. Too often conversation creation about a brand is the focus instead of enabling your employees and your fans to simply share their stories.”

Stories make Connections

Leave a Comment

Filed under tips

Tagged as , ,

January 13, 2010

Social Media ROI

Leave a Comment

Filed under tips

Tagged as

January 7, 2010

…and they lived _____ ever after.

What if your representatives approached customer service as a story waiting for the ending to be written?

You have all the elements in every customer call – characters, drama, conflict – everything but an ending.

What ending will they write?  Will it be “happily ever after”?

Leave a Comment

Filed under tips

Tagged as ,

December 14, 2009

From the Web – Why We Don’t Care About Information Overload

Three reason why we talk about information overload but don’t do anything about it:

  • The everlasting hope of something new and exciting
  • Informational inertia
  • We undervalue our own attention.

The takeaway for me?

We open junk mail, we watch junk television, we read junk email. It would take investment of attention to save our attention, and most people just aren’t willing to invest.

Why We Don’t Care About Information Overload – Tom Davenport – HarvardBusiness.org

Leave a Comment

Filed under tips

Tagged as , ,