All of us are trying to better utilize social media to enhance our conversations with those we are trying to reach. This article gives you five tips to help make that task more connective. My favorite?
5. Look at the Bigger Picture
As I’ve said, your social media accounts don’t just operate by themselves – they all for part of your wider strategy. So instead of planning your strategy across one social media, why not work across three or four? Think of how the activity on one account can reflect on another and how they can work together. Stronger social media is an extension of your overall digital marketing strategy so in planning your social media strategy, keep your overall strategy in mind.
Read the article here.