Lauren Simonds writes a concise article on some of the things companies forget as they move into social media. My favorite tip?
Google+ Local Page ranks as a “must-have” tool for your marketing arsenal. If you don’t have one, get one; if you have one, make sure the information it contains – basic business details, photos, videos, customer reviews – is accurate and owner-verified. Populating the page with relevant business information – don’t forget to sprinkle in appropriate keywords – helps your map listing appear in organic search results.
Read the rest of the article here.