This is a good article on how churches can start on Facebook. Since we work with religious organizations (and much of this article will apply to businesses and non-profits), this was our favorite take-away:
There are a few key things you need to work on with Facebook:
- Set a good profile image. Use your logo, but make sure it’s readable at different sizes. The profile image is square, so plan accordingly.
- Keep your cover photo (the big banner up top) up to date. Using current sermon series/event artwork is great. The Facebook cover photo is 851 pixels wide by 315 pixels tall, and your profile photo sits in the lower left, covering a small portion, so be conscious of that.
You can read the article here.