When we work with a company, the toughest person we have to work with on their social media presence is often the companies CEO. Some studies show that less than 16% of CEO’s are actively engaged in their companies social media presence. This article addresses some ways that a CEO can get involved. Our favorite?
[Have the CEO ]embrace a customer service role by answering questions and fielding complaints. People share their thoughts and feelings through their tweets and Facebook status updates. Look at what people are saying about your product and start a dialogue. If people are tweeting about something that makes them unhappy, try to find a solution. If people are sharing their joy about your product, re-tweet it for other potential customers to see.
You can read the article here.