Is your website ready for mobile viewing? I don’t mean 2010 mobile viewing. In 2010, mobile viewing meant a stripped down site for phones that could only handle limited displays. Those days are gone, and your website should provide a rich mobile viewing experience.
At SXSW, the only devices I carried around were my tablet (an Asus EEE) and my phone (a Motoroloa Droid X). After talking to some vendors, I wanted to learn more about their products so I would access their sites (SXSW and the Austin Convention Center did a pretty good job of providing decent internet access). Often I was confronted with a text only version of a site. Today’s mobile devices allow for a richer browser experience.
So, check out your mobile site. It may be time to introduce it to 2012.