With all of the recent crisis we have seen, it is important for all social media channels to know when (and when not) to post. Here are six basic keys to help guide you posted in a Venture Beat article entitled “Six keys to tweeting and sharing during a crisis”:
- Determine if the cause is relevant to your brand
- Inform your company and your community
- Be a resource
- Be compassionate
- Create a social media crisis plan
- Halt other marketing and promotions
Read the entire article here.