Maybe you have done it. We certainly have. You arrive at a conference and you are pretty excited about the event, but you don’t know anyone. You stand in the registration line and wait. And wait. And wait. So you Tweet about how poorly organized the registration process is and how clueless it seems the event organizer is. You get your badge and head to your first session. Check in on Facebook and FourSquare. Start Tweeting about how incredible the session is and posting speaker quotes. There is a great slide with some things you want to remember, so you Instagram it. You wonder if there is a hashtag for the event so you can see what other sessions are doing. You receive an IM that one of your friends is at the conference (who knew?) and is at a session down the hall. Lunch? You’re new to the city, so where are you going to go? Are there places close by? And so the conference goes. Wouldn’t it be nice if there were a social media concierge (my thanks to Frances Manwaring for the term in her post) to help conference attendees and organizers with these issues.
Before an event even begins a social media concierge (SMC) can help form relationships for attendees with each other and with the event speakers. SMC’s monitor the climate of the conference and can help organizers address issues of concern and capitalize on the positives that take place. Using the full arsenal of social media, a SMC can build buzz that lasts long after the event.
So what would a SMC do? Prior to the event, they could arrange Tweetchats and Hangouts with speakers, giving attendees a chance to interact and helping the speakers understand their audience and the audience expectations. The SMC would monitor all the virtual conversations leading up to, during, and after the event, helping to provide assistance to those attending. During the event, the SMC can be a voice for those attending the conference virtually, passing on questions and answers, effectively extending the reach of the event organizers. SMC’s also are able in real-time to spot areas that may need to be addressed or exploited. The possibilities are endless.
Hobnob Connect has served as the SMC to events as small as 50 people and as large as 5000. The benefits have been tremendous to both the attendees and organizers. In serving the conference organizers, the SMC helps build event awareness, fosters the building of community supporters, and extends the reach and benefits of the event. Contact us today about your conference needs.